Remove 2010 Remove Affiliate Marketing Remove Brand Remove CPM
article thumbnail

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. Co-branding , of course is an out-of-the-box feature.