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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys. That means he’s open and eager to serve.

Brand 215
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Take It, Leave It, or Change It

The Recovering Engineer

The decision was to do a “cost-benefit analysis&# of our new situation. If it was more negative, we needed to develop a plan to leave the situation. do your “cost-benefit analysis&# and choose one of these options: Take It Accept the change with all of its good and bad components, and realize that it is your choice to stay.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. For example, after its spin-off from International Paper, Arizona Chemical drastically changed its market approach from a drive for volume to margin optimization.

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Why We Need Heretical, Holistic Green Thinking

Harvard Business Review

Many of Dow chemical's products, such as its insulation and solar shingles , are energy intensive to make. Lifecycle analysis isn't new, of course. A narrow focus can actually backfire, as Stanford supply chain scholar Hau Lee points out in his October 2010 HBR article.

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How to (Gradually) Become a Different Company

Harvard Business Review

The US-based company used to be a diversified industrial group, with activities in all types of glass, chemicals, paints, optical materials, and biomedical systems. From our analysis of a number of core shifts and conversations with the CEOs who have undertaken them, we have drawn five keys to success: 1. Allow time and persevere.

Company 10
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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Increased demand for transparency and its close partners, (a) the quest to define and develop useful sustainability metrics and (b) the growing sustainability data explosion.