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Why Hippies Make Great Business Leaders

Great Leadership By Dan

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. He is a marketing professor at the University of Northern Iowa, business consultant, and the author of five books and over fifty journal articles.

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Is Your Company Ready for the Circular Economy?

Harvard Business Review

So in 2010, I started this foundation and coined the "circular economy" term to help frame the concept. The third was around thought leadership. The marketing model changes. So we went to McKinsey in 2010 to ask them to help us and write a report , focused on the European Union, that answered three questions.

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The Benefits of Hiring Your Best Customers

Harvard Business Review

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. The key is to look beyond just the obvious places like marketing. And even if you’re successful at overcoming those obstacles, it’s very hard to keep up the momentum. Disclosure:Anheuser-Busch is a former client.)

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Markets have a remarkable way of sorting the wheat from the chaff. While the overall carbon emissions news is not good , the renewable energy market is growing very fast.