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The Supposed Decline of Green Energy

Harvard Business Review

By lowering the "China price," the world's low-cost manufacturer is doing to solar what it did to the apparel and electronics sectors: driving higher-cost producers (usually in the West) out of business. Once technologies take off, doublings can happen pretty fast — just ask the investors in the Internet, mobile or social media.

Energy 8
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Is Your Company Ready for the Circular Economy?

Harvard Business Review

So in 2010, I started this foundation and coined the "circular economy" term to help frame the concept. The marketing model changes. So we went to McKinsey in 2010 to ask them to help us and write a report , focused on the European Union, that answered three questions. That was totally different from any other point of view.

Company 10
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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time.