I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
A group of us bought the company from the Armstrong Group in a buy-out in 2007. I first became interested when I watched a TV documentary on the Cradle-to-Cradle concept that was developed by the German chemistry Professor Michael Braungart (and ex-Greenpeace) and the US architect William McDonough. I'm also an owner. We did that.
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