Remove 2010 Remove Armstrong Remove Chemicals Remove Long-term
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I Got My Strategy from Greenpeace

Harvard Business Review

A group of us bought the company from the Armstrong Group in a buy-out in 2007. Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products. Well, maybe, but it's also a hard-headed commercial strategy for the long-term.