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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. They can sniff antiquated selling strategies, and will immediately tune out on presentations not deemed relevant.

Blog 409
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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They didn't treat the internet seriously, or if they did, they didn't know how to formulate a strategy once they had moved to the net. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Think of Yahoo!,

Brand 12
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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

Few growth strategies match the economics of category creation. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. in incremental market capitalization for every $1.00 of revenue growth.

B2C 13
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They are on top of the latest trends in SEO, SEM and copywriting strategies. Their content is widely read by people worldwide.

Marketing 105
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Europe’s Other Crisis: A Digital Recession

Harvard Business Review

Of these, only three, Switzerland, Ireland, and Estonia, made it to a commendable “Stand Out” category – which means that their high levels of digital development are attractive to global businesses and investors and that their digital ecosystems are positioned to nurture start ups and internet businesses that can compete globally.

Crisis 8