The Pricing Strategy that Can Save Brick and Mortar Stores
Harvard Business Review
JANUARY 3, 2011
As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. percent increase over the previous year.
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