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The Pricing Strategy that Can Save Brick and Mortar Stores

Harvard Business Review

As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. percent increase over the previous year.

Price 15
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. They can sniff antiquated selling strategies, and will immediately tune out on presentations not deemed relevant.

Blog 373
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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They didn't treat the internet seriously, or if they did, they didn't know how to formulate a strategy once they had moved to the net. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Think of Yahoo!,

Brand 12
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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

Few growth strategies match the economics of category creation. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. in incremental market capitalization for every $1.00 of revenue growth.

B2C 13
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They are on top of the latest trends in SEO, SEM and copywriting strategies. Neil Patel Neil provides constant value to his readers through amazing long-form content with tons of strategy built into every post. Growth Tools Their current strategy of tackling a sought-after topic and adding new sections weekly is pretty unique.

Marketing 105
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Europe’s Other Crisis: A Digital Recession

Harvard Business Review

While 44% of EU residents shopped online in 2014, a paltry 15% bought from another member state; barely up by six and a half percentage points since 2010, according to the European Commission’s (EC) “Digital Agenda Scoreboard 2015.”

Crisis 8