On Creative Accounting: Two Creativity Myths
Harvard Business Review
NOVEMBER 29, 2010
An idea, behavior, or product is creative if it is both novel and appropriate to some goal. For example, most in the art world agreed that sculptor Janet Echelman's "Water Sky Garden," created for the speed-skating site at the 2010 Vancouver Winter Olympics, was decidedly different. And it quite effectively served its murderous goal.
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