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Social Media Influence | N2Growth Blog

N2Growth Blog

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. What more proof does one need?

Media 357
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How an American Express Executive Drives Growth

Harvard Business Review

Prior to joining American Express in 2010, Schulman was CEO of Virgin Mobile and Priceline. Instead of thinking about technology for technology’s sake, we studied the real consumer pain points in the market. They’re unbanked or under-banked or, as we call it, unhappily banked. So it is expanding our franchise.

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India's Exploding Digital Economy

Harvard Business Review

Founders Forum is a franchise started by two successful UK-based entrepreneurs, Brent Hoberman and Jonnie Goodwin, to stimulate US-style entrepreneurship in the European region, and now around the world. An Indian investment bank, Avendus, projects 376 million Indian Net users by 2015. This expansion isn't just domestic.

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McDonald’s Has to Do More than Manipulate Its Stock Price

Harvard Business Review

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses. million in 2014 to a high of $12.6

Price 8
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Cool Alone Won't Save Your Company

Harvard Business Review

A succession of CEOs prior to Rick Wagoner (who fought heroically to overcome the dreadful hand he was dealt) allowed all manner of legacy costs to build up (retiree health, Jobs Bank, etc.) market, the single biggest problem by a wide margin was Toyota, which gobbled U.S. market: small and mid-car. Outside the U.S.,

Company 12
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How Europe's New Gold Standard Undermines Democracy

Harvard Business Review

No such caution in continental Europe, where a "one size fits none" monetary policy by an independent central bank that cannot act as a true lender of last resort and a Brussels-imposed fiscal straightjacket that has not served a single euro member state well reign the day. Britain), saw a much quicker recovery in the 1930s.

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