Three Traps Facing New Global Leaders
Harvard Business Review
NOVEMBER 7, 2011
But for most rising executives, leading successfully in global markets is easier said than done. For example, Nestle Japan localized their offerings to the point that they disconnected from the global brands. The Right Fight , by Saj-nicole Joni and Damon Beyer, (HarperCollins, 2010) is available in book, e-book and audio formats.
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