P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. centric "glocalization" to India-centric local innovation. This blog is co-authored with John R. He is a consultant at L.E.K. Consulting and can be followed on Twitter at ">@JohnRMoran.
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