P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
The fact that Gillette's global products failed to address billions of emerging markets' low-income consumers wasn't seen as a major problem at Gillette, so long as growth in its core markets was robust. Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume.
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