P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
This is an excellent story of reverse innovation in action.but the story has only just begun. Recently, P&G has completely reversed the innovation approach at Gillette. Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. This blog is co-authored with John R.
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