P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. centric "glocalization" to India-centric local innovation. Only by pre-empting those eventual rivals and reversing its own innovation process can P&G's Gillette hope to secure another century of market leadership.
13 
Let's personalize your content