P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
But the vast majority of men below the pinnacle of the social pyramid, an estimated 400 million, still shaved with double-edge razors, a century-old technology that tends to cause far more cuts and bleeding. Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume.
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