2010 Blue Ocean Strategy Career Govindarajan 
N2Growth Blog
OCTOBER 7, 2010
So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed.
Harvard Business Review
NOVEMBER 14, 2011
But Dan Pink's recent book, Drive: The Surprising Truth About What Motivates Us tackles the perennial subject of motivation, and argues that we need to abandon the ineffectual carrot and stick approach, and the importance of doing something we love for a career. Finally, management ideas can be the catalyst for a better future.
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