2010 Blue Ocean Strategy Govindarajan Succession 
Harvard Business Review
NOVEMBER 14, 2011
From Alexander the Great to the modern day, the elements of management — from organizational behavior to supply chain management — have made the difference between success and failure. In 2010, the government of Malaysia launched the third wave of its National Blue Ocean Strategy.
N2Growth Blog
OCTOBER 7, 2010
So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed.
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