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In the CEO Afterlife

2010

Brand Management

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

OCTOBER 11, 2011

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.

Brand

Brand CEO P&L Brand Management

Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. 2010 – Kraft buys Cadbury. I’ve witnessed this scenario far too often. It was so easy to marvel at the intellect of those suggesting the “big picture” perspective.

Brand

Brand Learning-by-Doing Brand Management Proposal

In the CEO Afterlife

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

Taking a Step Back Doesn’t Always Move You Forward

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