N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 318

Brand Brand Management Blog Media 318

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. link] Robbie Vitrano Hey Mike, thanks for including NakedPizza in the validation.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

MARCH 1, 2011

The TV ads are nicely tongue-in-cheek, featuring, among others, political guru James Carville (lover) and "Jersey Shore" star Pauly D (hater). Messing with a much loved brand is never easy, but astute brand management involved ardent fans with the relaunch and enlisted another British icon, Paddington Bear, to bring the brand back to growth.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. That is, the importance of "research & development" to business innovation. Europe faces comparable challenges as the EU as a monetary union confronts the limitations of the EU as a political project.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16