N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. It will either serve you well, or be your undoing.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

AUGUST 20, 2012

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Healthcare organizations are implementing electronic health records systems so they can migrate from islands of medical services to sharing patient data across care providers.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

JULY 17, 2015

But as Netflix and online media channels developed, Blockbuster was no longer unique in fulfilling that purpose, and the way it fulfilled it became anachronistic. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JULY 9, 2013

Some companies now actively involve stars in their product development process and other aspects of their businesses. Undoubtedly, some of these relationships are simply glorified brand endorsements and can be classified as CDINO (Creative Director In Name Only), but some celebrities are having a bona fide impact on companies.

Creativity 8

Creativity Brand Advertising Video 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. These innovation playgrounds vary wildy in quality, creativity and breadth. That is, the importance of "research & development" to business innovation. That's right. Contestification.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16