N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 318

Brand Brand Management Blog Media 318

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

JUNE 11, 2010

Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.] Our Freedom. mikemyatt: The rigidity of a closed mind is the first s. mikemyatt: More thx @BradAustin1 @LeadershipWatch @GBSL.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. A 2010 study showed that the public cost of supporting the monarchy was more than $55 million in 2009. Those are actions that princes of finance should leave to the real princes. This doesn't include the cost of the gifts others lavish on the newlyweds.

CEO 16

CEO Apparel GDP Audience 16

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. That's right.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16