N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 318

Brand Brand Management Blog Media 318

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Yes, these pundits were bright and articulate, but they could also be very political. 2010 – Kraft buys Cadbury. Distinguishing Between Two Cultures.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

N2Growth Blog

JUNE 11, 2010

Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. That fundamental integrity is good for business, good for society.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.

Brand 8

Brand Merchandising Retail Real Estate 8