2010 Brand Management Leadership Quality 
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
N2Growth Blog
JUNE 11, 2010
Remember that most people will go to great lengths to help someone who has been of assistance to them. Publish quality content that adds value – what you produce in terms of content will be become synonymous with your online reputation. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.
Harvard Business Review
JULY 17, 2015
The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.
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