2010 Brand Management Operations Quality 
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.
N2Growth Blog
JUNE 11, 2010
Remember that most people will go to great lengths to help someone who has been of assistance to them. Publish quality content that adds value – what you produce in terms of content will be become synonymous with your online reputation. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.
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Harvard Business Review
AUGUST 20, 2012
Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Healthcare organizations are implementing electronic health records systems so they can migrate from islands of medical services to sharing patient data across care providers.
Harvard Business Review
JULY 17, 2015
The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.
Harvard Business Review
JULY 9, 2013
The primary challenge for most brands today is differentiation. Engaging a celebrity with a unique personality or point of view can help separate a brand from its competitors. Also, today''s consumers expect and even demand companies operate with greater authenticity.
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