GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
The ecomagination brand has done yeoman's duty over the last six years. It started as a business strategy that wrapped a handful of greener products into one brand story about helping both the environment and customers. The Ecomagination Challenge, now in its second year, is GE's foray in to the fast-growing world of "open" innovation.
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