Who Rules the Web Now?
Harvard Business Review
FEBRUARY 22, 2011
Our audience was composed of C-level digital executives from nearly a hundred major media brands. Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Adding a profile on Facebook has little to no impact on Facebook's operating costs.
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