Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 87

Brand Globalization Banking Long-term 87

Women on Business

DECEMBER 7, 2010

This online retailer offers everything from bedroom furniture, luggage, shoes and bags, home and garden accessories, and also living room and dining furniture, like this chest of drawers. Contest ends at 11:59pm Pacific Standard Time on December 17, 2010. One chance per person. Categories : Contests To learn more about Monica S.

Press Release 214

Press Release Discount PR Magazine 214

Women on Business

JANUARY 14, 2011

An answer to this was anything but obvious, and I struggled to find one shortly after my friend Katie and I were laid off from what were supposed to be dream jobs with an online shoe retailer. This we believed to be particularly true in terms of the sorts of brands that we were going to be offering.

Fashion 124

Fashion Press Release Discount PR 124

Women on Business

JANUARY 18, 2011

Katrina followed that initial success by branching out of her apartment and opening a retail store in Chicago just two-months after her chocolates launched in Neiman Marcus. Later, she added a mail order catalog and a website to her distribution points and claims that’s when her brand started to skyrocket.

Press Release 133

Press Release Magazine Entrepreneur Discount 133

Harvard Business Review

JANUARY 12, 2015

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

APRIL 26, 2012

And although the retail giant's green efforts have done a lot to showcase the company's commitment to sustainability, sometimes Walmart gives its critics some legitimate ammo, like the recent revelations and allegations of corruption in its Mexican operations. But the immediate market reaction here is fascinating.

Ethics 11

Ethics Short-term Marketing Operations 11

Harvard Business Review

MAY 29, 2014

Stock analysts now view such expenditures as essential to a company’s long-term brand and value. It has also been a tremendous boost to our Dasani water brand, helping us win new customers and consumers. It’s not just our size as a company or a brand, but the fact that we have operations in more than 200 countries.

CEO 8

CEO Supply Chain Operations Brand 8