Design Lessons from the Consumer at the Bottom of the Pyramid
Harvard Business Review
MAY 17, 2011
Close to a decade after the idea of the "Bottom of the Pyramid" (BOP) came into the business vocabulary (disclosure: my father, C.K. Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. In the U.S., the recession forced people to increase their savings as credit tightened.
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