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Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Close to a decade after the idea of the "Bottom of the Pyramid" (BOP) came into the business vocabulary (disclosure: my father, C.K. Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. In the U.S., the recession forced people to increase their savings as credit tightened.

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Businesses Serving the Poor Need to Get Over Their Unease About Profit

Harvard Business Review

If you've ever had anything to do with business initiatives among the world's poor — the so-called bottom of the economic pyramid — you've no doubt heard the advice that enterprises in this space need to aim for low prices, low profit margins, and high sales volumes. It's more than just conventional wisdom. Solae closed the pilot.