QAspire

AUGUST 8, 2010

Home Go to QAspire.com Guest Posts Disclaimer Metrics: Are They Mapped With Your Business Objectives? You can measure almost anything in your business, but if those metrics don’t serve a real business objectives, they are just numbers with no real meaning. A lot of business leaders.

Business Objectives 142

Business Objectives Metrics Objective Directory 142

QAspire

SEPTEMBER 3, 2010

Home Go to QAspire.com Guest Posts Disclaimer A Round Up of My Writing in August 2010 August 2010 came to an end, and once again, I didn’t quite notice it in frenzy of everything going around. In case you missed reading any of my posts, here is a quick round up of all my writing in August 2010. Have a GREAT weekend!

PPM 109

PPM Directory Storytelling Blog 109

Harvard Business Review

APRIL 27, 2011

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. An example of "Liquid and Linked" was our FIFA 2010 World Cup program, which was the largest-ever Coca-Cola activation in history. No matter where consumers encounter it, linked content supports our overall strategy.

Marketing 18

Marketing Content Brand Metrics 18

Harvard Business Review

APRIL 29, 2015

region, as it navigates a dramatic shift from competing by offering integrated, comprehensive medical services to offering lower cost preventive care. MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs.

Strategy 8

Strategy Long-term Health Care Insurance 8

Miles Anthony Smith

NOVEMBER 7, 2019

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. This is not 2010, a lot has changed over the past couple of years.

Marketing 105

Marketing Content Audience Brand 105