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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

Thought Leadership is one of my favorite topics. Like any other form of leadership, it comes as a consequence of others following you. The book is still the premier method of conveying thought leadership, without a doubt. RS: Why are we hearing so much about the importance of thought leadership at the moment?

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

CEO Kenneth Samet, along with Wagner and the six other executives on the leadership team, set a long-term goal of building a major growth business from these new areas. Connecting Three Different Business Portfolios. Those three business portfolios are: The future state portfolio. billion in 2010 to $4.9