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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Here are my picks for the week of October 25th - 31th, 2010.  Enjoy!

Blog 157
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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

First, Dr. Liz Alexander Bio: Dr. Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. LA: Look at the context in which business is operating these days. She was happy answer a few questions on the topic.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. An example of "Liquid and Linked" was our FIFA 2010 World Cup program, which was the largest-ever Coca-Cola activation in history. Build a process that shares successes and failures quickly throughout your company.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there.

Marketing 105