Engaging Leader

FEBRUARY 18, 2014

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. Now, businesses were using gamification, which we define as game-inspired tactics to engage people, often with similarly powerful results. However, the […]. However, the […].

McClelland 159

McClelland Arkes Business Objectives Maslow 159

Rajesh Setty

DECEMBER 14, 2011

First, Dr. Liz Alexander Bio: Dr. Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. LA: Look at the context in which business is operating these days.

Leadership 58

Leadership Long-term Innovation Audience 58

Miles Anthony Smith

NOVEMBER 7, 2019

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. That it's purely promotional.

Marketing 105

Marketing Content Audience Brand 105