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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Drawing on a powerful tool from the finance world, they conceived of those collections operating as portfolios — each with a specific business objective and time horizon. Those three business portfolios are: The future state portfolio. billion in 2010 to $4.9

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Nemorin They make great content stories using the medium of the moment, video. Dcustom One of the strategies that makes them excel in content marketing is creating an overall content marketing strategy that integrates content on multiple platforms: publishing, blogging, social media, video, podcasts, etc.

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