Why We Need Heretical, Holistic Green Thinking
Harvard Business Review
MARCH 11, 2011
David Walker, for example, described PepsiCo's "ReCon" (for "resource conservation") tool, a diagnostic for understanding in-plant water and energy use and creating strategies for reducing them. Many of Dow chemical's products, such as its insulation and solar shingles , are energy intensive to make. A tall order, maybe.
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