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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

For example, in 2010, Corelio and Concentra, two European media companies, established Coldset Printing Partners, a joint venture (JV) for their newspaper printing assets. The alternative asset ownership and operation models often involve cooperation with a (potential) competitor, as illustrated by the above examples of 2M, ASML, and Here.

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Google Changes the Playing Field on News

Harvard Business Review

Googles proposed metatags may not provide visibility in quite the way a publisher wants, as they assume a single originating source, not a formal syndication process. Thus, the whole mechanism depends on the development of a norm of cooperation among publishers, just as similar norms have developed in academia.