2010 Cost-Benefit Analysis Leadership Marketing 
N2Growth Blog
JANUARY 13, 2011
Assess : Put the idea through a risk/reward and cost/benefit analysis. Champion : Senior leadership must champion any new idea being adopted. " Regards, Leadership Freak Dan Rockwell [link] Bob MacNeal Mike, Thanks for this helpful post. It must be actionable through tactical implementation.
N2Growth Blog
OCTOBER 18, 2010
You cannot separate leadership from decisioning, for like it or not, they are inexorably linked. Conduct a Cost/Benefit Analysis : Do the potential benefits derived from the decision justify the expected costs? What if the costs exceed projections, and the benefits fall short of projections?
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