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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

With the current sub-par availability of resources and infrastructure for a community that has grown 43% between 2000 and 2010 , there is great cause for concern. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

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People Are Not Cogs

Harvard Business Review

We manage the measurable, rather than the things that create meaning that fuels creativity, that enables innovative thinking and that helps any company to outpace the market. We tag performance as the quantitatively focused work of what we can design, market, measure, track, bill, and monetize. Maybe yes, maybe no.

Hamel 16
article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

With the current sub-par availability of resources and infrastructure for a community that has grown 43% between 2000 and 2010 , there is great cause for concern. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5