2010 Cost Kleiner Strategy 
First Friday Book Synopsis
JANUARY 25, 2011
Here is an excerpt from an article written by Cesare Mainardi with Art Kleiner for strategy+business magazine (published November 23, 2010/ Winter 2010 / Issue 61), published by Booz & Company.
Harvard Business Review
OCTOBER 26, 2011
It started as a business strategy that wrapped a handful of greener products into one brand story about helping both the environment and customers. Starting in mid-2010, GE asked the world for their ideas about "Powering the Grid" and, later on, "Powering Your Home." In 12 months, GE received an astonishing 5,000 business plans.
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