2010 CPM Development Strategy 
Rajesh Setty
DECEMBER 4, 2008
We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. We will pursue a global channel strategy after we complete our I18N project.
Harvard Business Review
FEBRUARY 22, 2011
Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." A virtuous cycle is baked into their strategy: use these resources to achieve scale in ways that help achieve even more scale. They're out to kill the cost-per-thousand or CPM-based ad sales model.
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