2010 CPM Marketing Strategy 
Rajesh Setty
DECEMBER 4, 2008
Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. We are excited about this new release.
Harvard Business Review
FEBRUARY 22, 2011
Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." A virtuous cycle is baked into their strategy: use these resources to achieve scale in ways that help achieve even more scale. They're out to kill the cost-per-thousand or CPM-based ad sales model.
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