2010 CTO Goal Technology 
Harvard Business Review
FEBRUARY 3, 2011
As promised , I asked Bruce Brown , P&G's CTO, one of the questions readers submitted last week: "As you look forward into the future what do you see as P&G's largest challenges, as seen through your eyes as CTO?" Simplifying technology and new business models." Brown noted three specific challenges.
Harvard Business Review
AUGUST 20, 2013
Adoption risk: Adopting technologies or responding to market, business, and technology trends too quickly or too slowly; reactively or over thought, without considering how non-technical implications or unintended consequences contribute adoption risk. inaction disguised as patience and impatience also contribute to opportunity risk.
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