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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

content (news, finance, weather) into two Chinese languages, and directory access to 20,000 web sites, an approach that the company had adopted elsewhere. On the finance and deal side, we also felt a strong kinship with Tsai. Only legal, finance, and human resources still reported back to headquarters.

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How Chinese Companies Can Develop Global Brands

Harvard Business Review

Also, while China’s outward-bound foreign direct investment (FDI) has grown from an annual average of below $3 billion before 2005 to more than $60 billion in 2010 and 2011, only one third of Chinese companies have seen international revenue meet expectations, according to Accenture. Rebrand from the inside out. An HBR Insight Center.

Brand 8