Remove 2010 Remove Development Remove Fixed Costs Remove Marketing
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The Company Outsmarting Big Pharma in Africa

Harvard Business Review

Cipla, an India-based producer of low cost antiretroviral drugs (ARVs) is one of the biggest success stories in the pharma industry. It has doubled its market cap in the five years and sales reached almost $1.5 and other traditionally developed markets. and other traditionally developed markets.

Company 10
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The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles

Harvard Business Review

Political campaigns are marketing campaigns, messages aimed at selling a product. Two developments bear noting. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers).

Media 11
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China’s Slowdown: The First Stage of the Bullwhip Effect

Harvard Business Review

During an economic crisis, the exaggerated decline in orders can be especially damaging to upstream suppliers that have high fixed costs tied to production assets. It reached a peak on June 12 and then proceeded to lose over 40% of its value by the end of August despite efforts by the Chinese government to prop up the market.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Among the 30 top companies in seven of the largest industries, almost half had a VC-fueled accelerator in 2015, up from just 2% in 2010. And the fixed cost from “touchpoint-to-pilot” are immense. Top startups already have market leading solutions. But only large corporates can offer the last one.

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Who Rules the Web Now?

Harvard Business Review

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." As each of these companies expands its fixed-cost infrastructure, profits grow geometrically because the additional variable cost of adding each new user is near zero. These are tech companies.

CPA 15
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How to Know If a Spin-Off Will Succeed

Harvard Business Review

A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. The diverging fortunes of two recent spin-offs in the energy industry illustrate how financial markets value autonomy from the parent.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

For example, in 2010, Corelio and Concentra, two European media companies, established Coldset Printing Partners, a joint venture (JV) for their newspaper printing assets. Taiwan, and South Korea, respectively — agreed to fund a novel technology development program at ASML, a leading equipment manufacturer based in the Netherlands.