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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

AUGUST 11, 2013

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Complimentary Resource – Social Media Best Practices.

Trends 58
Trends Resources Marketing White Paper 58
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

JULY 17, 2014

Consider Intel, which began eyeing Big Data’s potential to quantify marketing’s contribution to revenue in about 2010. In one instance, we worked with both Intel and Facebook to quantify how the chip maker’s social media marketing on Facebook affected consumer PC sales. Inside Intel. 2.3% – which in turn led to increased PC sales.

Finance 13
Finance Marketing P&L ROI 13
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