Modern Servant Leader

JULY 25, 2023

Then he developed a reputation for mistreating those who remained. Big Plans for Massive Development Musk and Yaccarino rebranded Twitter as the “X” app yesterday. Forrester VP, Mike Proulx predicts X will shutter or be acquired within 12 months. Their problem is not branding – it’s leadership.

Brand 130

Brand Forrester Leadership Servant Leader 130

Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do.

Brand 276

Brand Forrester Influence Advertising 276

Lead Change Blog

OCTOBER 4, 2017

These expectations are formed not just on based on direct interactions with the company but also based on service provided by the competition and word of mouth from friends, family, and social media. When your customer goes to Disney World, shops at Nordstrom, or buy online from Zappos, their experiences become fodder for comparisons to you.

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Lead Change Blog

OCTOBER 4, 2017

These expectations are formed not just on based on direct interactions with the company but also based on service provided by the competition and word of mouth from friends, family, and social media. When your customer goes to Disney World, shops at Nordstrom, or buy online from Zappos, their experiences become fodder for comparisons to you.

Customer Loyalty 150

Customer Loyalty Forrester Loyalty McKinsey 150

Strategy Driven

AUGUST 11, 2013

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Complimentary Resource – Social Media Best Practices.

Trends 58

Trends Resources Marketing White Paper 58

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19

B2B Forrester Media Content 19

Harvard Business Review

JUNE 9, 2011

We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer). At many media organizations, reporters Tweet about their stories and insights. He is senior vice president, idea development, at Forrester Research. But if your tweets are actually helpful to customers, they will follow you.

Forrester 15

Forrester Press Release Objective Strategy 15