Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do.

Brand 276

Brand Forrester Influence Advertising 276

Harvard Business Review

OCTOBER 19, 2012

Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. And the timing is so awkward: In January 2011, a survey showed that Windows was the most-desired operating system among consumers intending to buy a tablet, with 45% of U.S.

Forrester 8

Forrester Survey Policies System 8

Harvard Business Review

MARCH 28, 2018

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. What behaviors are we hoping for?

Health Care 9

Health Care Forrester Policies Tactics 9