Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do.

Brand 276

Brand Forrester Influence Advertising 276

Rich Gee Group

JANUARY 8, 2011

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? Is the same thing happening in the tech industry and all ancillary organizations who attach themselves like barnacles to tech?

Technology 248

Technology Forrester Licensing Software 248

Coaching Tip

FEBRUARY 16, 2011

We think every industry is going to be rebuilt around social engagement," Chief Operating Officer Sheryl Sandberg said. and the site is also likely taking ad money away from traditional media like newspapers and TV. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. of the U.S. market, which reached $8.88

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

DECEMBER 16, 2010

But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing. The panel included Jeff Levick from AOL, Cindy Jeffers from Huffington Post, Chris Stutzman from Forrester, and me.

Forrester 15

Forrester Retail Media CEO 15

Harvard Business Review

OCTOBER 19, 2012

Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. And the timing is so awkward: In January 2011, a survey showed that Windows was the most-desired operating system among consumers intending to buy a tablet, with 45% of U.S.

Forrester 8

Forrester Survey Policies System 8

Harvard Business Review

MARCH 28, 2018

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. What tone will work with the staff?

Health Care 10

Health Care Forrester Policies Tactics 10