Harvard Business Review

JULY 25, 2013

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

MAY 24, 2012

Take, for example, the issue of economic development. A hybrid approach is exemplified by startup Frogtek, which develops software for local shopkeepers in emerging markets to more efficiently track their inventory, leading to better purchasing decisions and greater profits.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

DECEMBER 22, 2010

As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty. Day says, "we have been able to use the best of our Nike DNA, but have the freedom to operate as an independent force for change in the development sector.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. A brand also has to be aligned with the market profile of the consumer segment.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MARCH 9, 2011

Based on surveys my colleagues at Gartner and I have conducted over the past several years, mainstream adopters of IT solutions across a widening array of market segments are rapidly gaining confidence in the use of open source software, with many now stressing its valuable features more than its risks. percent of porfolios).

Software 15

Software Tips Survey Licensing 15

Harvard Business Review

SEPTEMBER 7, 2018

In 2010, Google rocked the $60 billion broadband industry by announcing plans to deploy fiber-based home internet service, offering connections up to a gigabit per second — 100 times faster than average speeds at the time. Major markets were migrating to two segments — a high-end served by cable and a low-end served by DSL.

Succession 8

Succession Construction Short-term Long-term 8